Account Manager | Direct & Digital | Rewards and Loyalty

Summary about this job

Detail information about job Account Manager | Direct & Digital | Rewards and Loyalty. Terms and conditions vacancy

iGoDirect is a leading behavioural-based marketing service provider to tier 1 and 2 Australian companies specialising in Customer Engagement Strategies that stimulate behavioural Rewards and Loyalty Programs across all channels of Direct & Digital Marketing incorporating our prepaid corporate gift cards and loyalty programs all tailored to a wide spectrum of industries and client needs and we are seeking an experienced Key Account Manager to drive our business forward.

Mid-sized, we have pioneered the use of targeted marketing offers to customers via web, SMS, MMS, eMail and Direct Mail and are a renowned leader in the Insights, CRM and Loyalty space.

Young, dynamic and positive in culture, they take great pride in what they do and have a high staff retention rate, ensuring their people receive solid training and development.

Reporting into the Commercial Manager, the Senior Account Manager will mentor an AE and work with cross-disciplinary teams on the companies most exciting clients in the Rewards and Loyalty Program Management.

Core Responsibilities:

• Applying your experience and understanding of Cashback, Rewards, Loyalty programs and database and email marketing to project manage the execution of acquisition and retention campaigns across digital channels
• Campaign briefing, development and execution using marketing automation platforms, WP, SQL and (Silverpop) which will be taught
• Daily client liaison: brief submission, presentations, WIP management, estimating, invoicing, time lining and co-ordinating sign offs
• Working with the analytics teams to extract data, review campaign effectiveness, drive optimisation and ensure campaigns meet targets
• Proposing and implementing optimisations based on outcomes and objectives
• Client presentation of campaign activity, analytics & post campaign results
• Financial management
• Developing in-depth understanding of the data for basic data analytics as well as planning, channel optimisation and data enrichment opportunities
• Contributing ideas to drive new business initiatives for agency and growth opportunities for clients.

To be successful in this role, you’ll need the following mix of skills, attributes and experience:

• 3-4 years’ experience in a Rewards/ Loyalty/Gift cards, DM / Interactive agency or in a Data / Insights – driven marketing role
• Motivated by data, insights, strategy – not creative; with a good grasp on CRM
• Demonstrable experience in executing campaigns using campaign management software (Silverpop would be ideal)
• Able to write a strong data brief for an analytics team
• Outstanding communication skills; confident in speaking up and sharing thoughts / ideas for big picture growth opportunities
• Incredibly well organised in managing processes to ensure timely delivery of campaigns, to budget
• Multitasking; able to manage many projects at the one time, work to a fast pace and keep on top of everything
• Ideal HTML and CSS skills, hands on experience with Dreamweaver / Photoshop
• Have proven experience meeting or exceeding sales targets and KPIs
• Be a strong negotiator with multiple stakeholders at C-Level
• Program / Campaign Management, Loyalty Programs, Gift Card Programs and Pre Paid Cards

This is an outstanding opportunity for an established AM / SAM passionate about customer behaviour and data, to work on cutting edge campaigns from start to finish across two enviable clients.

You will combine creative thinking and data-led strategy in order to create successful and effective marketing campaigns for our clients leveraging from our established services and blue chip clients.

You will come from a senior new business sales background where you ideally have experience within the payments industry and selling into large corporate clients.

You will also:

YOU SHOULD HAVE:

• Hunger. You wake up excited to meet new people, understand their challenges and become their new best friend.
• Tenacious networking ability and a desire to be constantly on the front foot;
• Experience in building strong relationships and gaining the respect of new clients, existing clients and - most importantly - our internal delivery team;
• Personality and creative flair, with the ability to suit up when required.

You will be renowned for the following:

• Account Growth & Account Management
• Great Networker
• Strategic Marketer
• Commercial Mind
• Customer Service Centric
• Project Management Skills
• Natural intelligence and problem solving skills
• Understanding of loyalty marketing and measurement
• A keen desire to learn more about how rewards and payments drive loyalty

Interaction:

This role will work closely with key departmental and project stakeholders across the organisation.  Therefore, the ability to work collaboratively and effectively with all levels of management and staff within the organization is a key priority in this role.