Marketing Manager
Opportunity for industry expert to grow the business, develop tactical & seasonal campaigns, manage consumer & trade databases and lead the brand.
Summary about this job
Management
Company: Let's Go Motorhomes
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-3-3627-1820
Fax: +61-3-4838-5425
E-mail: n\a
Site: n\a
Detail information about job Marketing Manager. Terms and conditions vacancy
- National Tourism Operator
- Working within the growing RV Rental industry
- Opportunity and flexability
About the company:
One of Australia's up and coming tourism companies, Let's Go Motorhomes is a premium national brand in the fast growing motorhome rental sector. Already recognised for their excellence in operations, this newly dedicated marketing manager role is an opportunity to own the brand from the ground up and support further business growth through all locations across Australia.
About the role:
Let's Go Motorhomes values both direct and trade customer relationships, and recent upgrades to our e-commerce website has seen this channel become a fast growing opportunity. We seek an industry expert to help build and develop tactical and seasonal campaigns, mostly digital, develop content, manage trade and consumer data bases and work with a small executive team to grow sales and customer satisfaction. You'll leverage your industry knowledge and insights gained to execute a 12-month calendar while working in an agile environment and organisation. Your experience managing outsourced agency relationships will be greatly valued.
Key responsibilities include:
- Develop & execute industry related and best practice marketing campaigns across media including social, digital, email and SMS
- Work closely with the yield manager to create effective offers & campaigns that will engage new customers
- Support the General Manager to execute the business plan and achieve revenue via direct, agent, online & social channels.
- Execute and continuously improve a rolling 12-month plan
Key attributes required:
- Current experience within Tourism & Accommodation
- Experience working with personas and customer journeys
- Data & analytics capabilities; experience turning insights into action
- Proven experience developing effective marketing campaigns
- Strong knowledge of Digital & Social platforms
- Strong attention to detail, time management & communication skills
Culture
A productive and proactive team, you'll work within a environment that promotes fun, friendliness and excellent customer experiences.
If you'd like to join the growing Let's Go team, please forward a covering letter and resume via the link below.
Check us out at www.letsgomotorhomes.com.au
We thank candidates for taking the time to submit their details - unfortunately, only successful candidates will be contacted for interview.
Let's Go like Never Before!