Marketing Manager at Hotel Esplanade

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We're on the hunt for a creative and driven Marketing Manager to join the reimagined Hotel Esplanade.

Summary about this job

Management

Company: Sand Hill Road

Location: Melbourne

Work type: Full Time

Salary: n\a

Phone: +61-7-6532-1192

Fax: +61-7-2030-3092

E-mail: n\a

Site:

Detail information about job Marketing Manager at Hotel Esplanade. Terms and conditions vacancy

Sand Hill Road will open the doors to Hotel Esplanade in November.  Embracing the venue’s rich and proud history, Sand Hill Road’s vision is to restore the St Kilda icon to its former grandeur and glory, and create a dynamic new dining, drinking and music destination for Melbourne. 
 
Opening up parts of the venue that many never knew existed, ‘The Espy’ will offer a diverse range of lifestyle experiences including a main bar, garden terrace, public bar and basement, three music stages (including the beloved Gershwin Room), expansive kitchen and dining area, Cantonese restaurant with accompanying cocktail bar, and a world class sophisticated cocktail bar on the top floor.
 
We’re on the hunt for a creative and driven Marketing Manager to join the reimagined Hotel Esplanade.
 
This is not your average Marketing Manager role.  Hotel Esplanade is one of Melbourne’s most anticipated venues and is all geared up to be a thriving, multi-faceted, high-pressure environment.  We’re looking for an absolute legend who adores the wonderful world of hospo, bounces off the excitement of this dynamic industry and thrives in a deliciously hectic role.  Someone who shares our values, who brings passion and positivity, who will drive their own growth and the growth of the team, and isn't afraid to challenge the status quo.
 
Reporting to Sand Hill Road’s Group Marketing Manager, our new Marketing Manager will be responsible for activating marketing and communications initiatives for Hotel Esplanade and its sub-brands, as well as growing awareness of and engagement with Hotel Esplanade through a combination of PR & communications, events, in house promotions and via digital channels and social media.  This is a unique and epic opportunity for someone with the skills and gumption to really make this role their own.
 
DUTIES AND RESPONSIBILITIES 
  • Under the direction of the Group Marketing Manager, implement the marketing strategy and create campaigns to increase brand awareness, customer engagement and meet revenue targets
  • Management of incoming marketing requests from venue team and dissemination to external agencies, including writing clear and concise briefs, monitoring progress and providing feedback
  • Maintain a strong perspective and share insights into the competitive market, referencing hospitality venues and live music venues, both in Melbourne and major Australian and international cities
  • Management of all Hotel Esplanade digital platforms including creating and planning compelling and creative content in line with the marketing strategy and brand messaging for dissemination through digital and traditional media channels
  • Conduct regular research health checks on customer engagement
  • Work collaboratively with the venue team to drive revenue across food and beverage, music and function segments of the venue
  • Foster relationships with key stakeholders, local government bodies and community groups
  • Oversee photoshoots from briefing stage through to post-production
  • Assist venue team with the activation and development of in-venue events, promotions and brand-based initiatives
  • Facilitate media and PR opportunities and build relationships with relevant media and industry stakeholders
  • Manage marketing administrational systems and processes, maintaining said systems and processes to easily identify and assess ROI for all venue-based marketing activity
  • Manage marketing budget with responsibility for achieving spend / ROI parameters
SKILLS & ATTRIBUTES
  • Strong alignment with Sand Hill Road’s values – laugh, learn, live, love life
  • Strong knowledge of St Kilda hospitality and music landscape, as well as wider Melbourne landscape
  • Exceptionally creative with the ability to think outside of the box
  • Extensive experience working with and briefing external agencies and resources to achieve desired results
  • A dynamic, self-motivated and autonomous approach to work with the ability to work as part of a team
  • Strong understanding of brand and the ability to work across multiple brands within a specified brand hierarchy
  • A strong commitment to drive results
  • Demonstrated high level creative written skills with the ability to create engaging content
  • An exceptional eye and strong attention to detail
  • Experience using online web-based tools and social media to promote marketing and communication campaigns
  • Strong planning and time management skills, with the ability to manage competing tasks and work to deadlines
  • Professional, self-driven and innovative
  • Superior and effective communication and interpersonal skills and interpersonal sensitivity
  • The desire to challenge the status quo
Now who are we?
 
We are a group that innovates, motivates and inspires. That strives to be unique. That is founded on the virtues of risk and failure. That invests in our own dreams, and the dreams of others. That believes in belief. That is made up of real people with real pressures, real hopes and real dreams.
 
We are Sand Hill Road, a growing and leading hospitality group in Melbourne.
 
Laugh.  Learn.  Live.  Love Life.  These are the five words that underpin our business.  It’s a simple philosophy.  It’s how we hire staff, empower staff, develop and cultivate our business.  Ultimately, it’s a reminder to keep things in perspective!
 
If you align with our values, have relevant skills and experience and the gumption to make this role your own, send through your resume and cover letter and let’s do this thing!

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