Search Manager - SEO/SEM

One of Melbourne s most exciting Digital media agencies is on the hunt for an experienced and results-oriented Search Manager to take our PPC and SEO efforts to the next level.
  
This role will involve managing and optimizing paid search activity You will be responsible for setting the SEO/SEM strategy for our major clients, ensuring web and mobile properties are optimised to maximise revenue, traffic and ROI.
  
You will lead the ongoing analysis, strategy and planning of all data & search activities for our business.
 
 
Key Responsibilities include:

• Define & set the customer SEO/SEM acquisition strategy
• Manage the ongoing review, monitoring and reporting processes for clients, ensuing best practice
• Analyse data to make proactive/reactive decisions based on results
• Identify new acquisition opportunities 
• Manage strategic relationships with key partners such as Google, Bing and Facebook
• New Keyword Development and Testing
• Monitor and analyse campaigns to meet revenue goals
• Hands-on Bid Optimization o Ad Copy-Writing and Testing
• Developing Testing Plans, Implementing New Strategies and Measuring the Results Landing Page Optimization
• Collaborating with the Sales and Marketing Teams to Drive Unified Consumer Experience
• A/B testing of page designs to maximize conversions