Conversion Analyst

Summary about this job

Detail information about job Conversion Analyst. Terms and conditions vacancy

• Be an integral part of our Residential team's success at realestate.com.au
• Join an incredibly high performing dynamic team
• Join one of Australia's leading digital businesses

• Be an integral part of our Residential team's success at realestate.com.au
• Join an incredibly high performing dynamic team
• Join one of Australia’s leading digital businesses

We are an Australian-based digital media company with a passion for real estate.

Our leading brand is Australia’s biggest property resource, realestate.com.au. We also operate the number one commercial property site, realcommercial.com.au, and have businesses that help property developers and other brands advertise with us. Whilst we live in Australia, we’ve also got ventures in Asia and North America, and have the vision of expanding our footprint further.

What it’s like to work for us…
Our people are our greatest asset. Without them, we would not be the successful business that we are today. That’s why we offer a range of benefits to ensure we hire and retain great staff.
We offer:

• An annual reward and recognition program for staff who are kicking goals throughout the year
• A day off for volunteer leave, to ensure you have the opportunity to give back to your community.
• An Employee Community Grants program to show you that we care about your community just as much as you do

The role…
The Conversion Analyst role sits within the Residential Line of Business. The Residential team is the driving force behind Australia’s leading residential property site, www.realestate.com.au. The team is responsible for ensuring the needs of residential customers and property seekers are at the forefront and that they continue to stay ahead of the market. Their passion for innovation drives them to create products our consumers love and customers’ value.

What you’ll be doing…
As Conversion Analyst, you will be a member of the Leads and Agent Branding team that is responsible for the all-new Agent Edge suite of products; Agent Elevate, Agent Reach and Agent Match. Your mission will be to discover customer acquisition and retention insights to improve our marketing channel mix and the product experience. In turn increasing ROI, conversion of purchase, customer churn and engagement.
To do this, we need someone who can…

• Work closely with product, marketing and analytics teams
• Drive customer acquisition by bringing together consumer and customer data and providing a centralised view on lead quality and identifying disengagement points
• Optimise customer retention by analysing the performance of the value-driving elements of each product - specifically highlighting the norms and deviations
• Provide real-time visibility of critical product metrics including uptake, churn and revenue to target

What we’re after

• Someone with a deep passion for data and a few runs on the board - 3-4 years’ relevant commercial experience in an analytics roles
• Experience working with a wide range of analytical software, Tableau, Omniture, including querying data (e.g. SQL)
• Experience working in E-commerce, or with subscription products would be highly favourable
• Analytical nous - Ability to analyse and synthesise raw data for meaningful insights
• Commercial acumen - Being able to identify insights and data points that drive commercial outcomes.
• Understanding of the practical implications of turning insights into business outcomes
• A curious mind, a keen eye for detail and an ability to work productively in a fast-paced and agile environment - #gsd (urban dictionary will help on this one!)

If you like the sound of us, then we think you should throw your hat in the ring. While we take a look at your application, we encourage you to get to know us a bit more through our various social channels
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