Content and Marketing Co-ordinator

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Join a wonderful team culture in this dynamic and creative position. An all-round marketing content role, that provides a lot of growth & opportunity.

Summary about this job

Marketing Assistants/Coordinators

Company: Purebaby

Location: Melbourne

Work type: Full Time

Salary: n\a

Phone: +61-8-4312-2516

Fax: +61-8-9498-6255

E-mail: n\a

Site:

Detail information about job Content and Marketing Co-ordinator. Terms and conditions vacancy

  • Exciting hands-on role with growth opportunites
  • Excellent team culture
  • Great blend of creativity and strategy

Work for Australia's favourite organic baby wear brand.

The key mission of Purebaby is to create beautiful, naturally inspired baby and children’s textiles products, which are easily accessible to the consumer.

The aim is to do this without compromising on the organisation's social responsibility.

Purebaby are looking for the perfect candidate to drive brand pillars and content strategy across their channels. 

This role is very hands-on, and requires a candidate who is:

  • Able to manage multiple priorities at once
  • Able to maintain a strict content calendar, including booking in third party suppliers 
  • Highly organised and able to self-manage their priorities and workload
  • Detail oriented 
  • Creative and passionate about beautiful content
  • Happy, positive and motivated 

Reporting to the Digital and Marketing Manager, this role includes but is not limited to: 

  • Coordinating the planning and creation of content for social, EDM and campaign (photoshoots), website and in store collateral as briefed by the eCommerce & Marketing Manager and/or Graphic Designer, ensuring content is ready for set implementation date.
     
  • Construct and drive the content marketing calendar in liaison with the marketing manager and graphic designer.
     
  • Driving use of Purebaby hashtag/s and other digital devices to ensure that user generated content is attained.
     
  • Schedule and manage the daily Instagram feed and Facebook feed, as set by the graphic designer and master content calendar.
     
  • Develop and maintain a strategic calendar of influencer seeding, paid partnerships and collaboration, ensuring that content is delivered in line with wider content plan.
     
  • Copywriting for all Purebaby brand collateral across digital and traditional marketing channels.
     
  • Managing co-ordination of casting calls, in-store activations, shopping centre promotions and maintain a calendar of acquisition/engaging events.
     
  • Liaising directly with shopping centre marketing management to facilitate marketing of Purebaby brand and stores throughout shopping centres.
     
  • Using industry research, best practice and new innovations to inform key insights and determine new opportunities across social channels for Purebaby.
     
  • Provide support and assistance in the planning, writing and creation of EDM campaigns.
     
  • Provide general marketing support across brand, digital and ecommerce.

For the purposes of this role, the following items fall under content for the Purebaby brand:

  • Video briefing + production
  • Photoshoot concept + management
  • Blog content
  • Written content (Press releases, product descriptions, campaign lines etc)
  • Flatlay website imagery

CANDIDATE INFORMATION:

  • Relevant tertiary qualifications and industry experience is essential.
  • Applications without covering letters will not be considered.
  • Candidates who progress to interview stage will be required to complete a small task as part of the interview process.

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