Head of Financial Services Marketing

Summary about this job

Detail information about job Head of Financial Services Marketing . Terms and conditions vacancy

The role

Reporting to the General Manager Brand and Media, in this role you will develop and execute the marketing strategy for Coles Financial Services, including the media investment strategy, ensuring maximum effectiveness and return on investment.

You will be responsible for leading the development of customer insight to inform product development, marketing communications and acquisition/utilisation strategies. In addition you will also be accountable for the planning and execution of all Marketing campaigns and events across multiple channels.  

To be successful, you’ll have:

• experience as a retail /financial services marketer who has lead cross functional teams
• a strong emphasis on building and leveraging relationships both internally and externally
• experience at developing and implementing business processes for continual improvement
• experience of building and managing large budgets
• the ability to foster strong relationships with key internal and external stakeholders

Your key responsibilities will be to:

• develop the marketing strategy for Financial Services, including campaigns and events, based on customer insights – acquisition, utilisation and retention.
• work with the product team to develop products that exceed customer expectations and deliver quality that costs less
• develop creative communications that build the Coles Financial Services brand and encourage acquisition and retention
• ensure marketing plans maximise all Coles channels and in-store canvas
• develop robust targeted marketing plan utilising the flybuys channel
• define channel strategy (organic & paid search, advertising), development, launch and maintenance of new websites for Financial Services, Insurance and Credit cards which includes responsive technology.
• lead the development, design and build of the Coles Insurance and Cards websites with partners
• manage agency partners
• build, lead and sustain high performing teams

Culture

Coles is a fast-paced, constantly changing business that focuses your talents and challenges you to perform at your best.

As a team, we’re bold with ideas and operate with pace and passion, always looking for better ways to transform retail and delight customers.

Benefits 

Not only will you receive a competitive salary, you’ll also have access to these great benefits:

• a 5% discount when shopping at Coles, Kmart, Officeworks and Target
• learn new skills and develop your existing capabilities - we provide excellent ongoing training and development
• 12 weeks of paid parental leave for primary care givers and 1 week of paid leave for secondary care givers
• get fitter, stronger and faster at our on-site gym

About us

Today, Coles is one of Australia’s iconic retailers, providing a range of fresh food, groceries, general merchandise, liquor and fuel to millions of customers every week.

We have a combination of over 2,400 retail outlets across Australia covering Coles supermarkets, Coles Express fuel and convenience sites, Spirit Hotels and liquor stores under Liquorland, Vintage Cellars and First Choice Liquor branding.

While some things have changed over the years, one thing remains the same – our customer first strategy. We have over 112,000 fantastic team members across the country that are focused on making life easier for our customers and making a difference to the communities we serve every day.

Please Note 

We prefer to deal with you directly and have not engaged an agency for this role, so if you’re interested, please apply. 

At Coles, we aim to ensure our team represents the community we serve, embracing the richness of Australia's diverse population.