Campaign Specialist

All vacancies of AustraliaMarketing & CommunicationsCampaign Specialist

As a Campaign Specialist at Medibank, you will have the overall responsibility of contributing to and implementing day to day Member Engagement market

Summary about this job

Direct Marketing & CRM

Company: Medibank

Location: Melbourne

Work type: Full Time

Salary: $80,000 - $94,999

Phone: +61-7-1949-5369

Fax: +61-8-2595-2547

E-mail: n\a

Site:

Detail information about job Campaign Specialist. Terms and conditions vacancy

Campaign Specialist

About Us

At Medibank we stand for better health for better lives.

We are Medibank – an integrated healthcare company providing private health insurance and health solutions
to 3.7 million Australians.

We're passionate about nurturing careers.

We support new innovation and thinking, and openly collaborate and share new ideas. We're healthy and active in our lives and wellbeing is encouraged at every level.  Our people play an important role in the future of health and healthcare and we believe that working together, we're stronger.

The Opportunity:

As a Campaign Specialist at Medibank, you will have the overall responsibility of contributing to and implementing day to day Member Engagement marketing initiatives and longer term strategy for Medibank.

You will develop and execute multi-channel campaigns and use data analytics and insights to develop new campaign ideas and initiatives.

In this role, you will have the opportunity to:

  • Ensure appropriate reporting and analytics are in place to measure marketing effectiveness and optimise ROI, including impact on lapse rate, Campaign NPS and Member Engagement;
  • Collaborate effectively with Portfolio, Channels and Strategy to identify, prioritise, and implement opportunities to improve member retention within key cohorts;
  • Identify and execute a program of targeted campaigns that deliver retention & revenue benefits;
  • Work cross-functionally to monitor the delivery and effectiveness of campaigns and initiatives;
  • Ensure all activity is measurable and targets are clearly communicated prior to execution; and
  • Initiate contingency plans and remedial actions as required to ensure targets are achieved.

In order to be successful in this role, you will have proven experience focusing on the retention of high volumes of customers across multiple segments as well as a background in using Salesforce Marketing Cloud to deliver both highly targeted ad-hoc and triggered campaigns. You will be a strong communicator, within both a written and verbal capacity and you will have the ability to create a compelling message.

You will have demonstrated success being able to conceptualise complex commercial variables and be able to work with ambiguity and change. Experience with a Loyalty program and loyalty engagement will be highly regarded.

What We Offer

In return for your hard work we offer a range of great benefits. Furthermore, we take the health and wellbeing of our employees seriously, offering flexible working conditions and encouraging wellbeing at all levels of life.

Medibank is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.

A Career at Medibank adds up to more. More achievement. More progress. More passion and more innovation for health.

For a career option that will suit you better, click to apply.

Please note, if this position attracts a large volume of interest, the closing date for applications may be brought forward. With this in mind, we encourage you to submit your application as soon as possible.

Responds for Campaign Specialist on FaceBook

Read all comments for Campaign Specialist. Leave a respond Campaign Specialist in social networks. Campaign Specialist on Facebook, LinkedIn and Google+