Content Strategist / Online Marketing Manager

Summary about this job

Detail information about job Content Strategist / Online Marketing Manager. Terms and conditions vacancy

• Strong SEO skills & ability to get finder to rank high for competitive keywords
• Recognised as Australia's Coolest Online Company for 2017
• Flexible working hours, Catered lunch daily, Gender neutral paid parental leave

Who are we?
finder.com.au is a comparison site making waves in Australia and around the world. Our goal is to share useful knowledge that helps the world make better decisions. Whether that's teaching people how to save money, get rewards or just comparing product choices. finder.com.au was recognised by Anthill as Australia's Coolest Online Company for 2017 thanks to an amazing team, wonderful users and our innovative product.
  
Achieving our mission of changing the way the world makes decisions requires a diverse mix of creative, passionate and innovative people. We are committed to being an equal opportunities employer and continually striving to create a diverse and inclusive environment where all of our people feel a sense of belonging and bring their authentic selves to work.
  
Each day you come to work at finder.com.au, you will be sitting in a comfortable Aeron chair and working at a comfortable workstation in our stunning Sydney CBD office. The kitchen is well stocked with healthy snacks, drinks, fresh fruit and catered lunches are provided daily.
 
Who are you?
You have skills in internet marketing strategy and consider yourself to have strong SEO skills. You should care for your team and ensure that they're constantly growing in their roles and treat management as the art of aligning an individual's goals with the company's objectives. You work hard and know what you need to do to lead a team towards achieving the company and that individual's goals.

You understand the intent of the user. You can empathise with how users would feel and have a strong idea around what they want and can build pages that perfectly deliver to this. You know this is something that you might not hit from the very beginning but you are committed to constant self-improvement. You love pages that squarely solve core user problems and drive revenue for the business, a positive experience for the user and the company.
 
The Role:
As a publisher at finder.com.au, your core focus is generating high quality and relevant non-paid traffic (organic search engine traffic, content marketing traffic, direct traffic, referral traffic and all other ways to get inbound traffic) for product comparisons that convert into referrals for our partners. You will be expected to have a thorough understanding and demonstrated experience in content creation and improvement, SEO, CRO, ideas generation and other aspects of digital marketing. While your work will vary every day, your ultimate goal is to make finder the number one destination for Australians looking to compare home loan products and services.

Requirements:

• Your work will differ from day-to-day, but your prime responsibility is to build traffic, optimise pages for our users and to build quality traffic for our partners.
• The publisher is responsible for not only generating traffic, revenue and referrals but taking complete ownership of these numbers.
• Work with the editors/writers to build out authoritative and in-depth guides that rank highly in search engines, deliver on user intent for the page, drive comparisons and ultimately clicks to our partners on the website.
• Innovate new and creative ways to drive inbound traffic into the finder website and ultimately grow more referrals to our partners.
• Work with the content marketing team and PR team to develop innovative new traffic streams and more referrals
• The publisher is also responsible for leading the team and ensuring everyone works collaboratively to build new content and improve existing content for finder.com.au to drive more non-paid traffic into the website.

Skills & Experience

• You have an in-depth knowledge of the Australian Home Loan landscape. Prior experience in the industry is a plus.
• A few years of experience in a role that grows website traffic.
• You have an intrapreneurial mindset and are constantly looking for opportunities to grow websites and you love to hustle to hit growth targets and projections.
• The ability to develop content that could be used for content marketing, PR or outside-the-box campaigns.
• Conversion rate optimisation - you know the importance of copy and how to get people to take an action from a page. You love headlines and the power of them!
• You understand how to undertake keyword research and apply the data to content strategy, your long tail game should be on-point.
• Ensuring the products displayed match the user intent and optimise commercial partnerships by working closely with our client services team.
• You continually improve our comparison engine and content design for optimised user experience.
• You must have a superior eye for detail. We take data compliance very seriously and we expect you will too.
• You enjoy the challenge of going up against tough competition and winning, they probably have been in the market longer and have bigger teams, but you're confident your strategies and tactics will beat them in the medium to long-term. Or you will come up with strategies to win!
• You will be compliance certified with RG146.
• You accreditation will match or exceed The Certificate IV in Credit Management (FNS40115).

Application process:
If this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button below to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the finder.com.au team.

finder is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity or expression, sexual orientation, age, marital or disability status.