Assistant Marketing Manager

All vacancies of AustraliaMarketing & CommunicationsAssistant Marketing Manager

Global Business, National Role across our premium Hudsons Coffee brand. Hospitality / Retail experience is a MUST!

Summary about this job

Brand Management

Company: Emirates Leisure Retail (Australia) Pty. Ltd.

Location: Melbourne

Work type: Full Time

Salary: n\a

Phone: +61-3-8352-8028

Fax: +61-7-6168-2727

E-mail: n\a

Site:

Detail information about job Assistant Marketing Manager. Terms and conditions vacancy

Emirates Leisure Retail Australia (ELRA) is a subsidiary of the high profile Emirates Group a specialist in creating leisure concepts for the worldwide hospitality and leisure markets. 

At ELRA, we have close to 100 Hudsons Coffee stores and 18 Bars / Restaurants throughout Australia - and expanding.  This is a fast paced role in an office environment, suitable for someone who has worked in hospitality or retail from a Marketing capacity.

Reporting to the Head of Marketing, we are looking for an experienced Assistant Marketing Manager to work with our Hudsons Coffee brand. This role entails:

Brand Management:

  • Work with the Head of Marketing to develop the Marketing Strategy for Hudsons Coffee
  • Manage the social media strategy and the content planning
  • Manage the Hudsons Coffee food and drink packaging strategy
  • Keep abreast of competitor activity, and communicate and report to key stakeholders
  • Lead events for Hudsons Coffee

Campaign Management:

  • Responsible for the development and implementation of the Hudsons campaign plan, across the National business, State businesses and local stores marketing, for both Corporate Stores and Franchised stores
  • Development of the full in-store POS suite
  • Manage Creative partner relationships and print suppliers, including weekly WIP’s
  • Define the digital & social activity to support campaigns to create awareness & drive footfall
  • Detailed written briefs with clear 3rd party deliverables
  • Critical dates schedule managed and communicated to key cross functional team weekly
  • Co-ordinate and lead the campaign photography shoots
  • Implement PR activity for each campaign / Brand investment
  • Manage the Hudsons local store marketing portal, inclusive of print management
  • Lead the weekly campaign cross functional WIP’s
  • Develop the post campaign performance analysis

Stakeholder Support

  • Franchisee Marketing onboarding and support
  • Franchisee Recruitment branded tools
  • Business Development branded documents
  • Key contact for Franchisee Partner strategy, and development of new marketing tools

This role requires someone with the following:

  • Excellent stakeholder management (internal and external)
  • Ability to develop strategy and execute tactical plans
  • Ability to work in a fast paced environment and meet deadlines
  • Experience in Retail or FMCG is a must!

Agencies need not approach. 

 

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