Digital Marketing & Platforms Manager

Summary about this job

Detail information about job Digital Marketing & Platforms Manager. Terms and conditions vacancy

Our Company

At Ricoh, we understand that being first to market also means being first in quality, reliability and performance. This is what makes us a leader in our industry. We do this by working with our clients to create innovative, unique and tailored environmentally friendly sustainable solutions and services that truly deliver business efficiencies and simplify the life and work of our customers. We are dedicated to environmental management, and our strong community focus and culture of volunteering to society are an integral way of life at Ricoh. We could not enjoy our success without our passionate and committed employees and we want you to join us as we strive for continued excellence in all that we do.

Roles & Responsibilities

• Utilize highly developed marketing analytics skills to dictate strategy, increasing brand awareness, customer reach and generate new business (leads)
•  Work collaboratively with segment managers to create, roll out and manage (via agency partners)  
•  Integrated digital campaigns to deliver qualified leads to the business
•  Present digital campaign reports to senior management, assessing current and future investment opportunities to drive lead acquisition
•  Define and review strategy across social, paid and owned channels
•  Manage budget and vendor relationships to deliver multiple campaigns in a short timeline
•  Strive to deliver tailored content via close collaboration with segment and product managers
• Product Owner for the Salesforce.com relaunch project, which includes:
  • Head of Centre of Excellence (representing the Marketing Team)
  • The person who owns the application, enhancement requirements and the full product administration and delivery of the project: the product owner responsibility is to have a vision of what he or she wishes to build, and convey that vision to the scrum team. 
  • Works together with delivery manager to remove any and all things that are hindering or 'blocking' them, so the team can deliver the product.
  • Prioritise  the user stories and backlog, making decisions where necessary
  • Facilitate communication between Scrum team and project stakeholders
  • Ultimately accept or reject delivered user stories
  • Responsible for Risk Management
• Own all Marketing Platforms across salesforce.com, Marketo, CMS. Including:
  • Building the strategy and roadmap for marketing platforms
  • Liaise directly with the Technology & Innovation team to ensure the website has the functionality and content required to support our customers, campaigns and communications
  • Influence regional marketing to support and fund roadmap initiatives.

Candidate Criteria

• Must strongly align a genuine passion to the vision of the business
• B2B marketing expertise, with demonstrated implementation of acquisition strategies
• Strong project management with experience in leading multiple digital projects from start to launch
• Stakeholder management and influencing skills across business units decision makers
• Managing CRM strategy, lead qualifying processes and reporting on performance
• Marketo, Eloqua, Hubspot or equivalent marketing automation expertise
• Salesforce, Microsoft Dynamic or equivalent CRM expertise
• Google Analytics, Adobe Analytics or equivalent web analytics platform to turn data into actionable insights
• Sitecore or equivalent content management system
• Google Tag Manager or equivalent experience for set up and reporting purposes
• Highly developed Excel & marketing data analytics skills essential
• Innate desire to solve problems, proactively capitalise on opportunities and constantly look for ways we can improve our efficiency and effectiveness.

Benefits To You 

In return for your contribution to our success we offer a range of benefits including a competitive salary, recognition programs, a variety of learning and development opportunities, income protection, and discounted memberships to name just a few.