CRM Campaign Coordinator
This is an exciting opportunity to contribute our CRM team.
Summary about this job
Direct Marketing & CRM
Company: Racing & Wagering Western Australia
Location: Perth
Work type: Full Time
Salary: n\a
Phone: +61-2-6307-6455
Fax: +61-3-4042-6918
E-mail: n\a
Site: n\a
Detail information about job CRM Campaign Coordinator. Terms and conditions vacancy
- Work with world class segmentation and CRM marketing automation technology
- Become part of an energetic, dynamic team environment
- New offices
The opportunity
With the primary focus of our business strategy being around our customers and delivering a targeted and specialised level of service that retains and acquires new customers we need to expand our current Customer intelligence team to ensure success is achieved. We are now recruiting for CRM Campaign Coordinator to join the team.
Reporting to the CRM Manager, you will responsible for driving customer marketing campaigns across various mediums including email, SMS and push notifications. With you having an analytical mind, with a flair for creativity, will ensure that the customer communication delivery promotes profitable customer activity and creates customer value, with specific focus on acquisition and customer engagement, which is aligned to the customer acquisition and engagement strategy.
Having an enthusiasm and passion for Wagering, Sports and Racing will go a long way in understanding our priority customer segments and how to drive effective customer engagement strategies. Your ability to plan, implement and analyse CRM campaigns to ensure objectives are met and key learnings are captured is a critical function of this role and will assist you in being able to contribute to the development of the customer acquisition and engagement strategy moving forward. It goes without saying this position requires data analysis; collecting and collating data to report on KPIs and other measures including life-cycle drivers, acquisition, customer profitability, incentive effectiveness and attrition rate are all duties part of your normal day.
About you
• Previous relevant experience undertaking customer communication strategies
• Previous CRM database management experience
• Strong knowledge of relational databases and Excel
• Ability to derive insights from complex data sets to recommend improvements to business
• Good verbal communication and interpersonal skills, with the ability to work well within a team
• Excellent written skills with preference on experience in developing engaging copy for use in communications
• Demonstrated promotional and campaign execution skills, including the ability to conceptualise and implement successful marketing campaigns
• Excellent organisational skills, attention to details, ability to multi-task
• 1-2 years hands-on experience in direct marketing or CRM is desired
Your reward
• Work with world class segmentation and CRM marketing automation technology
• Be part of an organisation that generates turnover of over 2 billion dollars annually
• Become part of an energetic, dynamic team environment
• Learning & development opportunities
How to apply
• Prepare a brief cover letter indicating how you meet the selection criteria;
• Include an indication of your salary expectations;
• Forward your CV and cover letter via the application link.
For more information about this position please visit our website. Applications should be forwarded by close of business Monday, 30th July 2018.