Digital Insights and Audience Analyst
responsible for providing strategic & expert advice on prospective student's digital behaviour in order to formulate digital marketing strategies.
Summary about this job
Market Research & Analysis
Company: Deakin University
Location: Melbourne
Work type: Full Time
Salary: $96394 - $110364 p.a. + 17% super
Phone: +61-3-9172-3766
Fax: +61-3-7821-4861
E-mail: n\a
Site: n\a
Detail information about job Digital Insights and Audience Analyst. Terms and conditions vacancy
- A reputation for being innovative, nimble and friendly
- Deakin gives you room to advance your career
- A vibrant and inclusive culture
JOB ID: 180559
SALARY RANGE: $96,394 to $110,364 pa (plus 17% super)
EMPLOYMENT TYPE: Full-time (36.75 hours per week) and continuing
LOCATION: Melbourne Burwood Campus
ABOUT THE ROLE
In this role you will be responsible for providing strategic and expert advice on prospective student's digital behaviour in order to formulate effective and efficient digital marketing strategies.
This will include:
- Blending lead and web behavioural data to increase conversion rates and decrease acquisition cost.
- Developing and optimising audience segmentation strategies for the delivery of personalised, cross-channel experiences.
- Informing the conversion rate optimisation program through identifying high value pages, journeys requiring enhancement and ensuring statistical rigour is applied to all experiments.
- Conducting attribution analysis and modelling.
ABOUT YOU
- Tertiary degree in a relevant quantitative discipline; e.g. analytics, business analytics, economics, information technology, science or other related areas, and specialist knowledge in data analytics.
- Advanced experience in web analytics tools such Google or Adobe Analytics.
- Advanced experience in data analysis and reporting that blends multiple data sets.
- Works with velocity in an agile team environment.
For a full list of the selection criteria please see the position description
CONTACT FOR FURTHER INFORMATION: James Tonkin, Email: [email protected]
CLOSING DATE: Sunday 5 August 2018
We value our staff and understand that they are more than just their jobs, that's why we offer benefits that enhance work life. Further information on Deakin's workplace benefits can be found here: deakin.edu.au/about-deakin/work-at-deakin/why-work-at-deakin/staff-benefits
TO APPLY
For a full copy of the position description and to apply online, please visit deakin.edu.au/about-deakin/work-at-deakin
Deakin University values diversity, enables access and promotes inclusion.
Deakin University is an employer of choice for women and strongly encourages applications from Aboriginal and Torres Strait Islander people.