Marketing Lead

Summary about this job

Detail information about job Marketing Lead. Terms and conditions vacancy

As the marketing specialist, you will lead the overall marketing strategy development and execution.

The Client

Our client is a leading international provider of building automation and industrial control systems. They design, manufacture and install integrated automation and controls solutions for a broad client base. 

The Role 

Reporting to the marketing director;

• Drive Win/Loss analysis rigor, market research activities, competition analysis etc.to generate insights to help business with decision making and driving corrective actions to achieve business goals;
• Develop a solid MOS to track progress and partner with growth initiative leaders/owners to drive execution and meet growth targets on key growth initiatives. Highlight gaps between strategy and execution and provide guidance & support on corrective actions;
• Conduct analysis and meet with key customers/consultants/ influencers to understand requirements/portfolio, capability or organizational gaps/ new market & technology trends;
•  Develop and execute action plans to address challenges around competitiveness, portfolio, pricing etc;
• Validate Global marketing strategies with key customers/influencers and provide inputs to the Global offering team to drive support on local needs & NPI alignment;
• Work with initiative leaders & domain experts & APAC customer marketing to develop value propositions around focused verticals and deliver right messaging, tools & marketing collateral to support sales;
• Collaborate with regional sales, APAC Customer Marketing, Global Marcom to identify, prioritize key marketing communication & demand generation activities based on ROI and drive execution of the marketing plan to meet lead generation targets (with specific focus on leveraging digital marketing channels).

The Candidate

• 5+ years’ experience in business strategy/marketing experience in B2B technology business;
• Industry knowledge (at least 3 year experience in building automation / IT solutions and service based business- Must);
• Exposure to product management in IT/Automation/Technology Businesses (Preferred); 
• Experience in large business organizations with matrix management structure (Preferred).

For a confidential chat, call Mary Gordon on 02 8234 3504 or send your resume to [email protected]