Performance Marketing Manager

Summary about this job

Detail information about job Performance Marketing Manager. Terms and conditions vacancy

Our Company

Tabcorp is a world-class diversified gambling entertainment group and an ASX50 company.  

In December 2017 we combined with Tatts Group and now operate the iconic brands Tatts,

TAB, NSW Lotteries, Golden Casket, SA Lotteries, Keno, Sky Racing and Sky Sports Radio. We also deliver leading gaming services and products through Tabcorp Gaming Solutions, MAX and Ebet . 

Our 5,000-plus strong team is as diverse as Australia itself. Our people drive familiar brands which ignite passion and excitement in millions of Australians.

This leadership is reflected in who we are. If, like us, you’re a passionate, positive playmaker and you want to use your talent to create amazing outcomes, we’d love to hear from you.  

Role Snapshot

Reporting to the Senior Digital Marketing Manager, the Performance Marketing Manager, this Melbourne based role will be responsible for leading the development and implementation of integrated marketing strategy including PPC, SEO, paid social, programmatic display and video. 

You will analyse and optimise towards KPIs such as CPA, LTV, and ROAS. The role will have a strong focus on customer acquisition with a creative and collaborative approach and an eagerness to take calculated risks.

 How you will contribute

• Manage and optimise Keno marketing budget and media buying across online channels, ensuring CPAs/CPMs/CPCs are met and optimised.
• Responsible for helping Keno deliver acquisition targets at agreed CPA’s across SEM, Display, Social and video advertising, and optimising based on customer lifetime values of each channel.
• Manage performance function including ownership of all agency relationships and management of internal graphic design, social media and campaign marketing teams.
• SEM plan delivery including identification and development of a keyword strategy, analysis of competitor activity, writing targeted advert copy and ongoing campaign management.
• Work with BI and Analytics team to develop a reporting framework that provides transparency around marketing performance and delivers actionable insights to internal stakeholders with recommendations for optimisation.
• Exploring and implementing innovative techniques to improve ROI on marketing spend.
• Ensuring full legal and regulatory compliance of all Keno’s marketing initiatives.

Our Ideal Person

Essential for success in this role you will need demonstrated experience working in paid digital media environment with a focus on performance-based marketing, measurement and analytics within a fast-paced organisation.  You will display strong communications skills, capable of establishing collaborative relationships and managing upwards.  Passionate about digital and innovation you will possess a consumer driven attitude with a commercial focus with a strong track record in achieving business results

• Experience in managing larger budgets ($3M+)
• Sound technical skills including Facebook Power Editor & Business Manager, AdWords editor, tag implementation with exposure to double click advantageous.
• An ability to identify markets, competition and target audience in the execution of strategic marketing initiatives.
• Understanding of the major technologies/platforms involved in delivering digital media programs
• Proven track record developing and implementing digital marketing strategies that generate sales within budgets and targets.

When you join our team you’ll be able to take advantage of a range of benefits including flexible working arrangements, leadership and development programs and community programs.

Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance or adjustments to fully participate in the application process, please contact [email protected]