Digital Marketing Analyst

Summary about this job

Detail information about job Digital Marketing Analyst. Terms and conditions vacancy

• Digital and Multi Channel Campaign Analytics
• Customer and Marketing Analytics- Using SQL and Adobe Analytics
• Fantastic Company Culture and Career Progression

A leading Australian Brand is looking for a Digital Marketing Analyst, due to join their digital analytics marketing team. 

You will take a leading role in digital analytics and data segmentation for the business as well as having a clear understanding of campaign effectiveness. Focusing on customer level data you will deliver structured and insightful analysis leading to the improved marketing strategies.

Key Responsibilities:

• Management of online performance tracking tools with Google Analytics 360
• Increase the commercial performance of all digital marketing activity using web analytics to define user journey improvements
• Recommend tagging strategies and implementation guides for tagging, targeting, A/B testing, multivariate testing, and strategic initiatives
• Analyse and identifying key digital KPIs
• Interpreting data and analysing results using statistical techniques

Key Skills:

• Experienced user of SQL and Google or Adobe Analytics or Exact Target
• Passion for data and delivering meaningful insight
• Ability to communicate complex data effectively to a variety of audiences via a variety of means
• Highly numerate and analytical mindset
• Highly organised and process-driven

Don't miss out if this sounds like you! Please apply online or alternatively you can email your resume to [email protected]