Senior Marketing Manager

All vacancies of AustraliaMarketing & CommunicationsSenior Marketing Manager

Experienced and highly driven Marketing professional needed to join ING as a Senior Marketing Manager, Customer Engagement and Retention in Sydney

Summary about this job

Management

Company: ING

Location: Sydney

Work type: Full Time

Salary: n\a

Phone: +61-3-4859-7027

Fax: +61-8-2372-6925

E-mail: n\a

Site:

Detail information about job Senior Marketing Manager. Terms and conditions vacancy

  • Senior Marketing role focus on Customer Engagement and Retention
  • Broad exposure
  • Lead a high-performing function
The Role ING is on the lookout for an experienced and highly driven Marketing professional to join ING as a Senior Marketing Manager, known internally as 'Manager, Customer Engagement & Retention'. This pivotal role will be responsible for leading the customer engagement and retention function for ING. This will involve improving levels of customer engagement, driving and leveraging customer advocacy and improving retention outcomes for our everyday banking and home loan products.
 
Reporting directly to the Head of Marketing, the successful candidate will lead a high-performing function, with a clear mandate for the effective strategy, planning and optimisation of customer engagement and retention programs. These programs must both help ING customers get ahead and increase adoption of product and digital features to improve portfolio activity and retention. The Manager, Customer Engagement & Retention will be focused on driving great customer outcomes while keeping team members motivated, and leading the relationship with key marketing agencies.
 
Responsibilities
  • Lead the design and vision of ING customer engagement and retention programs to drive long-term profitable relationships with customers
  • Lead the customer engagement and retention function, including managing and motivating a team and acting as the key point of contact for Digital Channels, Product and Contact Centre on engagement and adoption activities
  • Lead and influence agency relationships
  • Direct and influence strategic marketing programs that utilise customer insights and analytics to deliver on key business objectives and targets
  • Work collaboratively to deliver customer initiatives across contact centre, digital, targeted marketing, process, customer experience and product
  • Constant monitoring of results and adjusting the customer advocacy, engagement and retention plan to ensure targets are achieved and improved
About You
The successful candidate will have:
  • Bachelor’s Degree qualified in business or marketing discipline
  • Understanding of Retail Banking market in Australia
  • A solid understanding of marketing technology and platforms
  • Deep experience managing agencies and supplier relationships
  • Exposure to working in Agile and highly dynamic environments
  • Advanced Microsoft Office proficiency  
  • Exceptional verbal and written skills – attention to detail
  • Budgeting and resourcing experience
  • Demonstrated integrated marketing experience, with strong digital capability and knowledge
  • Proven track record of leadership and people management
  • Exposure to working with Customer Intelligence functions
  • Proven ability to work cross-functionally to collaborate and influence outcomes
  • Ability to ‘think like a customer’ and to simplify the experience
  • Excellent eye for world-class creative that is on ING Brand
About us

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to take risks, think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered.

People of all ages, sexual orientations, cultures and backgrounds are welcome to apply – likewise if you’re an indigenous Australian, or you’re living with a disability, or you have family or caring responsibilities.

Sound like the kind of place you’d feel at home? We’d love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

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