Content Marketing Specialist
Are you an experienced and digitally focused seasoned writer or ex-journalist? Help drive the expansion of our online and offline content.
Summary about this job
Marketing Communications
Company: Coates Hire Operations
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-8-7965-1876
Fax: +61-7-9578-5434
E-mail: n\a
Site: n\a
Detail information about job Content Marketing Specialist. Terms and conditions vacancy
- Work with stakeholders to develop a strategy for content marketing/development
- Enhance content with video, imagery, interactive tools or other creative
- Develop messaging such as website content, brochures, ads and articles
Use your refined copywriting toolkit for creating, managing and promoting high quality content through various integrated marketing channels. This is a hands-on content creation role that will see you owning, driving and shaping the execution and distribution of content. The person in this role will be considered a key subject matter expert in the business on all things content.
We are looking for a self-starter, go-getter type that can lead our Content Marketing Strategy and produce amazing consistent content and media to be filtered into our marketing programs and channels.
Key duties & responsibilities:
- Ensure a steady flow of content creation that supports marketing strategies
- Develop a strategic content marketing plan for all media outlets and industry bodies
- Support the Customer lifecycle with applicable content writing, design and development
- Copy/edit/proof read all content and copy for printed and digital marketing materials
- Coordinate content and graphics for social media channels
- Implement marketing communication projects with category management and sales teams
- Working with the broader business, identify content gaps that will drive organic growth
- Capture photos and video to support content generation for social media and web content
- With customer and supplier marketing communications teams, engage their workforce with our products and services
- Support public relations activities including developing media briefing documents for interviews, assist in securing speaking opportunities and interviews, and coordination and scheduling media interviews when required
Skills & Expertise:
In addition to 3-5 years’ experience in a similar role and your tertiary qualifications in either marketing, communications or journalism, you will need strong digital experience and be able to effectively measure the success of all the content distributed. Impeccable copy development and written skills, with a passion for writing, is also essential. You must have a commercial mindset and the ability to make connections between content and commercial outcomes. You also need to be comfortable juggling multiple priorities and have the confidence to build and execute against the content strategy.
This is a varied and challenging role that will involve some travel. If you think you have what it takes, we look forward to seeing your application.