Fundraising Direct Marketing Campaign Specialist - Leading NFP

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Bring your direct marketing expertise and become the direct marketing expert for some of our key fundraising campaigns!

Summary about this job

Direct Marketing & CRM

Company: Cancer Council New South Wales

Location: Sydney

Work type: Full Time

Salary: n\a

Phone: +61-7-6618-2657

Fax: +61-8-2757-6992

E-mail: n\a

Site:

Detail information about job Fundraising Direct Marketing Campaign Specialist - Leading NFP. Terms and conditions vacancy

  • Bring your direct marketing expertise and become the direct marketing expert for some of our key fundraising campaigns such as the internationally recognised Relay For Life, our nationally recognised Box Rallies and our local 7 Bridges Walk!

Cancer Council NSW (CCNSW) is a 96% community funded, community focused not for profit. We are there not only for those touched by cancer today, but to prevent and manage cancer into the future.

The Team

Based in our Woolloomooloo office, as part of the wider Fundraising Division, you will join the Campaigns Unit, who are responsible for planning, implementing and managing CCNSWs major campaign portfolios, with the objectives of acquisition, conversion and retention.

The Role

Reporting to the new Campaigns Manager – Community, your success will be measured by your ability to implement the direct marketing component of key fundraising campaigns such as Relay For Life, Seven Bridges Walk, Box Rallies and other campaigns when required.

This involves communicating with a range of target audiences, through a range of DM channels (edms, direct mail, social media, TM) about the different events, including existing supporters, donors and fundraisers, as well as new target markets. 

Detail

Working collaboratively with the wider Fundraising Division, your key responsibilities will be:

  • Create and implement the direct marketing campaigns for specific events
  • Develop and manage communication plans for Events in collaboration with Events Managers
  • Create campaign resources for stakeholders such as guide documents and templates
  • Write copy for eDMs, TM scripts, resources and other channels as required
  • Manage Events direct marketing campaigns to meet agreed outcomes (acquisition, conversion and retention)
  • Campaign management:
  • Develop agency briefs, assist with case studies and ensure approvals across the organisation
  • Project manage campaigns to ensure key milestones are met
  • Designate test segments, identify and interpret test results
  • Develop phased communications across channels (i.e. DM, fax, email, telemarketing) to maximise response
  • Produce regular reports on the outcome of each campaign

You

As a creative thinker who thrives on challenge, you will bring:

  • Track record of measurable success in direct marketing, particularly edms, direct mail experience is desirable
  • Good knowledge of trends in direct marketing, particularly edms
  • Experience of working with edm software platforms to deliver edms
  • Understanding of the principles of database and customer relationship management
  • Experience of interpreting and acting upon complex data reports
  • Proven project management skills and organisational abilities
  • Initiative to manage own workload as well as work within a close team environment.

Please note internally this role is called Campaigns Specialist - Direct Marketing

Why wait! Apply online by visiting our website directly, copying the following link www.cancercouncil.com.au/jobs then click on the role title Fundraising Direct Marketing Specialist and submit your cover letter and resume! With your application, please quote reference ‘FUNCSDM0718’

Applications close COB Wednesday 1st August, 2018.

If you have any questions or need any additional information, please do not hesitate to call Bridget Mudford on 02) 93341436.

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