Digital Marketing Coordinator - Nurture

Continuing, full-time 

$79,627 - $84,541 + 17% Superannuation

Curtin University is ranked in the top 200 universities worldwide (ARWU 2017), and in the top 50 in the world for universities under the age of 50 (QS World University Rankings 2017). In recent years, the University has climbed significantly in global league tables and was named as a rising star, the most collaborative of the Australian universities, and the biggest Australian mover in the Nature Index results for 2016. Curtin is industry-facing, highly engaged with relevant partners, and a major global player, with well-integrated campuses in Singapore, Malaysia, and Dubai.

University Marketing supports Curtin's strategic vision to be a recognised international leader in research and education. To achieve this, our marketing and engagement strategies and initiatives are built around three areas of focus: brand and reputation, student recruitment and engagement. We work closely with our stakeholders and partners to help the University achieve its goals and targets, and to inspire people to choose Curtin.

The Marketing Analytics, Digital and Engagement team drives digital marketing innovation and student recruitment activities at Curtin to keep pace with the market, improve effectiveness and meet changing customer expectations.  The team is responsible for the creation and management of a seamless digital marketing experience, marketing insights and account based marketing including future student outreach and recruitment strategies.   

Your new role

In the role of Digital Marketing Coordinator - Nurture under the leadership of the Digital Engagement Manager, you will support and champion Curtin's Marketing Automation strategy and engagement platforms. These duties will include but not be limited to identifying meaningful opportunities throughout the customer journey and developing capabilities to optimise conversion, implementation and optimisation of data using a marketing automation platform and integration tools, reporting on performance of digital marketing initiatives, campaigns and platforms and develop, implement, and maintain quality content and imagery across a range of digital platforms.

Those with experience using a marketing automation platform or CRM and knowledge of data segmentation and campaign workflow configuration would be well placed in this role.

Please refer to the Position Description for further information. 

You will bring to the role

• Completion of a relevant degree with relevant experience or an equivalent combination of relevant extensive experience and/or education/training
• Demonstrated ability to become proficient with a Marketing Automation platform.
• Demonstrated knowledge of data segmentation and campaign workflow configuration. 
• Proven track record of high quality digital content writing and design.
• Demonstrated experience in a range of digital marketing technologies, specifically content management systems, CRMs, analytic tools and social media publishing.
• Proven experience in using initiative to manage and trouble-shoot web content issues
• Demonstrated effective written and oral communication skills in a client-focused environment with cross-cultural sensitivity.

What we offer you

The salary ranges presented are those which are contained within the University's Enterprise Agreements; as are the employee benefits which include employer superannuation contribution at the rate of the current Government Superannuation Guarantee amount, study assistance, a comprehensive salary packaging and wellness programs and flexible and family friendly work practices. 

Valuing Diversity and Inclusion

At Curtin, we are committed to Indigenous reconciliation, diversity and social justice and aim to create an inclusive environment where our staff and students are valued and inspired. This includes a supportive recruitment process should you require any ability assistance.

Curtin are recognised as an Employer of Choice for Gender Equality, are a proud member of the Athena SWAN SAGE pilot, hold Silver recognition for LGBTIQ+ inclusion and are the first West Australian University to hold an elevate Reconciliation Action Plan as well as the first to become White Ribbon accredited. 

Contact details

For further information please contact; Shane Dillow, Marketing Automation Producer 9266 1995 or email [email protected] 

Applications close: 5pm, Wednesday 1st August 2018. 

Disclaimer

Curtin reserves the right at its sole discretion to withdraw from the recruitment process, not to make an appointment, or to appoint by invitation, at any time.