Head of Digital Marketing - Online Solutions Provider
Make your mark by creating a brand new digital strategy for an innovative company.
Summary about this job
Digital & Search Marketing
Company: Michael Page
Location: Sydney
Work type: Full Time
Salary: competitive salary
Phone: +61-7-3803-2980
Fax: +61-7-6561-4195
E-mail: n\a
Site: n\a
Detail information about job Head of Digital Marketing - Online Solutions Provider. Terms and conditions vacancy
- A leading solutions based procurement & payments software company
- Make your mark by developing & creating a digital tranformation strategy
A newly created position with the sole focus to enable growth by creating and driving the digital strategy in order to develop their brand in market as the go-to in their field.
Client Details
A leading solutions based procurement & payments software with a highly experienced operational and executive team are looking for a Head of Digital Marketing. Due to growth, the CEO is looking to recruit an experienced and highly successful Digital Leader to shape and build a team equipped with a market leading product with vast untapped potential.
Description
Key responsibilities for the Head of Digital Marketing position are as follows:
- Drive the digital strategy to develop their brand in market, aligning with the business outcomes in order to achieve an increase in ROI;
- To engage their audience by developing an optimised customer journey and user experience - acquisition and retention via an online portal as well as their website;
- Working closely with both internal and external stakeholders related to the digital strategy, customer journey and ROI generated through online channels;
- Be the champion of the digital lead generation strategy to ensure relevance of targeting and clarity of communication and overall effectiveness;
- Taking customer insights gathered via Sales and Onboarding and utilising them to drive the product development and playing an active role in investor updates;
- Work with external stakeholders, drive customer acquisition through innovative campaigns across SEO, SEM/PPC, Display, Re-targeting.
Profile
The successful candidate will be able to demonstrate the following:
- Demonstrated background in driving change and managing the digital transformation for an education related organisation, SAAS or leading online business.
- Exposure to working through online platform project for a business;
- Demonstrated experience in creating a new strategy aligned to ROI for a specific business; including strong lead generation experience
- Ability to work well and collaboratively with sales team in order to drive lead generation for the business;
- Experience in managing and utilising customer insights to drive the product offering, the technical strength and ability to manage the strategy development and refinement.
Job Offer
Offering a competitive salary and the opportunity to be apart of something new and exciting. It is a rare chance to grow and develop your leadership and technical skills.
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Olivia Tuntler on +61 2 8292 2144