Marketing & Brand Manager
Role ideally suited to a candidate with a minimum of five years experience across the full marketing mix; traditional, digital and social in B2B & B2C
Summary about this job
Marketing Communications
Company: The Walshe Group
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-3-5132-5225
Fax: +61-8-9992-5018
E-mail: n\a
Site: n\a
Detail information about job Marketing & Brand Manager. Terms and conditions vacancy
- New role in a well established & diverse company in the tourism industry
- Great opportunity to really make the role your own
- Work with some of the world's leading tourism brands
About the business
The Walshe Group is one of the largest tourism representation companies in Australia/NZ, partnering with airlines and tourism boards.
The role of Marketing & Brand Manager is a newly created role responsible for developing and implementing marketing strategies to ensure that The Walshe Group remains a market leader. This includes building a presence for the company brand and individual client brands across both digital and traditional channels with a focus on supporting further business growth and expansion.
www.walshegroup.com
About the role
The key job purpose of the Marketing & Brand Manager is to develop and implement effective marketing strategies in order to drive brand awareness and get cut through for The Walshe Group and individual brands on a case by case basis.
This is a hands on role, with the position responsible for conceptualising, implementing and monitoring marketing strategies and activity.
Key responsibilities will include:
- Develop and implement a marketing activity plan across traditional and social/digital channels.
- Source new and innovative marketing and branding opportunities.
- Liaise and manage internal & external stakeholder and partner relationships.
- Coordinate content creation and collateral.
- Manage website updates and content.
- Manage social & digital content and communication.
- Event coordination.
- Measure and monitor ROI.
As this is a newly created role with plenty of variety, it is a genuine opportunity to develop the position as your own and make a real contribution on a day to day basis.
The Walshe Group offers a good working environment; you'll be surrounded by enthusiastic and dedicated colleagues who are passionate about working in the travel and tourism industry.
Interested? If this sounds like the job for you, we'd love to hear from you. Applications will be held in strict confidence.
Candidates successful in gaining an interview can expect to be contacted within three to four weeks of application.
Skills and experience
Candidates must possess the following;
- A relevant tertiary qualification in marketing, communications and/or business.
- Proven success as a marketing generalist working with both traditional and digital channels, preferably in both B2B and B2C sectors.
- First hand experience with SEO/SEM, Google Analytics, PPC.
- Excellent time management & organisational skills
- A high level of written & communication skills.
- Solid understanding of digital analytics, metrics and campaign monitoring strategies.
- Creativity with a keen eye for detail.
- Flexibility and energy.