Assistant Brand Manager

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We are on the lookout for an ABM to join our dynamic & talented marketing team. Lead projects for iconic brands including Malibu, Absolut and Kahlua!

Summary about this job

Brand Management

Company: Pernod Ricard Winemakers

Location: Sydney

Work type: Full Time

Salary: n\a

Phone: +61-8-6103-9835

Fax: +61-2-6235-7220

E-mail: n\a

Site:

Detail information about job Assistant Brand Manager. Terms and conditions vacancy

We are currently looking for an Assistant Brand Manager to join our dynamic and talented marketing team at Pernod Ricard Australia! Reporting to the Senior Brand Manager you will lead specific projects (including commercial planning and brand marketing activities) for Malibu and Kahlua, and the RTD portfolio.


As a $2 Billion category and a key strategic growth pillar for Pernod Ricard Australia, the RTD Portfolio requires a commercially minded, creative marketer. This summer-loving culture-vulture will be passionate about music festivals, creativity, and influencing trends, not following them.

They will be entrepreneurial, results-oriented, and willing to test-and-learn tactics to drive rapid recruitment and conversion via sampling, festival sponsorships, and disruptive activations at the last-3-feet.

Key Responsibilities

1. Lead the preparation and development of Brand Plans for Kahlua;

  • 360-campaign development for Kahlua, including ATL, retail, digital and experiential
  • Provide support to the On-Premise team across Kahlua brand and Cocktails-on-tap expansion.
  • Build programs and activation opportunities with the Kahlua Brand Ambassador
  • Manage the budget, competitor and brand performance reporting

2. Lead the preparation and development of Brand Plans for Malibu;

  • 360-campaign development for Malibu, including retail, digital and experiential
  • Identify and activate key sponsorship opportunities
  • Manage the budget, competitor and brand performance reporting

3. Lead the preparation and development of all marketing activities for RTDs and Limited Editions across Absolut, Kahlua and Malibu

  • Manage all aspects of the RTD brand plans and budgets
  • Drive dedicated RTD plans with the commercial team
  • Experiential/Sampling strategy
    • Lead all festival sponsorships

4. Manage the Innovation process for future pipeline of RTDs

  • Internal Gate process
  • Liquid, packaging, and comms development
  • Key point of contact between all stakeholders:
    • Category Managers
    • PRA Legal
    • Brand Owner
    • PRW Production

5. Support the Senior Brand Manager on specific projects and day-to-day brand management for Absolut

Applications close 29th July

Please note that only those with full working rights in Australia will be considered for this position.

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