A/B Testing Coordinator

Summary about this job

Detail information about job A/B Testing Coordinator. Terms and conditions vacancy

Officeworks is Australia's leading retailer and supplier of office products for home, business and education and is committed to helping make bigger things happen for our customers every day. As part of the larger Wesfarmers group, Officeworks has an extensive national footprint of more than 160 retail stores and employs more than 7000 team members. We have a strong values platform, which underpins the way we do business, and is focused on our community, the environment and our people.

We are currently looking for an A/B Testing Coordinator to join our team based in our support office in East Bentleigh! This role will support bringing the Conversion Rate Optimisation (CRO) initiatives to life through A/B and multivariate tests for new onsite experiences and/or functionality. This will include working on A/B tests from ideation through to execution, as well as measuring results and using data to improve the online customer experience and conversion rate.

Role responsibilities:

• Manage the end to end testing process including hypothesis setting, KPI selection and objectives, requirements gathering, test execution, and measuring success
• Analyse the effectiveness of all testing activities based on identified measures of success and partnering with key stakeholders to ensure a productive testing environment
• Work with internal and external resources to evolve and standardise testing execution, results reporting and refine analytical methodologies
• Support the Conversion Optimisation Lead to identify opportunities and develop initiatives aimed at contributing to sales growth and profitability, and increasing online conversions
• Communicate test progress, results, insights and recommendations to the wider eCommerce team and managing business stakeholders with a vested interest in driving onsite conversion optimisation
• Work with internal resources to implement online features and functionality enhancements that improve incremental sales, profitability and user experience
• Engaging with Customer Insights to better understand current pain points and identify areas for improvement
• Advocating best practices and research new industry trends/opportunities to increase website performance and improve the online customer experience 

Experience required: 

• 2-3 years’ experience working in a similar end to end conversion optimisation testing role with high volume digital channels
• High degree of knowledge in online conversion rate optimisation best practice
• Experience using A/B & multivariate testing tools and analytical tools
• Demonstrable use of performance metrics and user insights to inform strategy
• Solid understanding of customer needs and behaviours and the user experience journey
• Knowledge of UX and CS Web design experience
• Familiar with Agile and Iterative Development

Why us

A career at Officeworks is real, possible and exciting with the following on offer:

• Team member discounts across the Wesfarmers group
• Ongoing professional development including recognised management qualifications
• The opportunity to work within a fast paced, growing, innovative and inspiring Australian brand

When you join Officeworks you will become part of a team who are making bigger things happen…We are an equal opportunity employer and we are committed to a diverse, inclusive and flexible workforce. We welcome enquiries and applications from everyone in the communities which we serve.

No recruitment agencies please.