Google Adwords PPC/SEM Specialist

Summary about this job

Detail information about job Google Adwords PPC/SEM Specialist. Terms and conditions vacancy

• Work client-side on a large SEM account, not for an agency.
• Sink your teeth into a recognised brand that’s constantly growing.
• Work alongside young, smart and capable people who are motivated by results.

Become a part of our team and enjoy

• Work client-side on a large SEM account, not for an agency. We invest heavily in SEM, so you’ll be the expert with a large budget.
• Work alongside young, smart and capable people who are motivated by results. We take our business seriously, but not ourselves.
• A recognised brand that’s constantly growing. Sink your teeth into a brand serving thousands of customers daily.
• Focus on your strengths. We want you to become the expert in your area, focus on your strengths and find where you can add value. This will ultimately shape your role and how happy you are in it.
• Fun culture. A social and fun working environment with regular events where you can let your hair down.
• Generous staff purchasing policy on all products we sell.

About Us

99 Bikes is Australia’s largest bicycle retailer and part of the highly successful Flight Centre Travel Group. We have 39 retail stores across Australia and over 300 staff. Our 2035 vision is to have 185 stores in 5 countries and be the largest group of bike shops in the world. 

Being a part of a rapidly growing and successful business offers unique role diversity, opportunities for progression and making a big difference in a small team. The Flight Centre partnership provides 99 Bikes with world-class support across all areas of business as well as ongoing career opportunities for high achievers. 

About The Role

Reporting to the Website & Marketing Manager, you’ll work in a small and effective team in our Fortitude Valley office. You will spend a lot of your time working between Google Adwords and other platforms to plan, execute and report on PPC campaigns. 

However, your role won’t end with Adwords. You’ll also be working to optimise landing pages on our website in regards to SEO, product merchandising, and user experience. To do this, you will be working within our website CMS (Magento) and also have the support of other teams in our office.

Key Responsibilities

• Increase the reach and performance of our e-comm website and in-store enquiry through SEM/SEO channels
• Ownership of a large Google Adwords account
• Implementing industry-best SEO practices to increase organic traffic
• Small to medium display advertising campaigns on Facebook, Instagram and other display platforms
• Manage the agreed marketing budgets and resources, while optimising our spend to minimise waste
• Measure the performance of digital campaigns against agreed targets and budget
• Optimise landing pages, working with other teams at 99 Bikes

What You Need

• Highly proficient in Google Adwords and Google Analytics
• A track record of developing, implementing and optimising cost-effective and high-performing PPC strategies
• Knowledge of paid digital media strategies (prospective, predictive & remarketing)
• Able to identifying target audiences and devise digital campaigns that motivate actions
• Knowledge of budget pacing and and CPC optimisation
• An understanding of SEO best practices
• Exceptional communication skills and copy writing knowledge

Favourable Knowledge

• Experience of working within a CMS (ideally Magento) to edit and create website content
• Experience in shopping feeds or marketplaces 
• Setup conversion tracking, and conversion optimisation

About You

• Minimum 2 years’ experience in a SEM environment
• Previous experience in an online/retail business is ideal 
• Ability to work to tight timelines and processes with autonomy
• Great communication skills to support the ability to make the complex simple
• A keen interest in cycling is favourable - but don’t fake it
• An amazing attitude in line with the 99 Bikes philosophies (on our website)