Campaign & Appeals Manager

Summary about this job

Detail information about job Campaign & Appeals Manager. Terms and conditions vacancy

• Use your marketing skills to make a positive impact on global poverty
• Join a dynamic team of passionate & talented marketing & fundraising specialists
• Contribute to a supportive, inclusive, learning culture

The Organisation

Tearfund is one of New Zealand’s leading NGO’s, with strong year-on-year growth.  This year we’ll raise over $15m to fund work with 29 partners in 24 countries across the developing world.  We are a highly respected charity that inspires people to act – pray, give, learn, advocate against injustice and make lifestyle changes. 

Our mission statement is: “Motivated by Jesus, we encourage Kiwis to act for justice to relieve poverty among the world’s most vulnerable people”.

Responding to the challenges of global poverty in a contemporary world, Tearfund (tearfund.org.nz) works with development partners in serving the world’s most vulnerable people through our five causes we nourish communities with life’s essentials.  We protect the vulnerable from exploitation.  We restore hope and peace when disaster and conflict strikes.  We sponsor children in need, and we empower people to help themselves. The Fundraising Team is responsible for generating the funding to deliver life-changing programmes.

We have over 45 specialist staff who work out of our Mt Roskill, Auckland office to support the growth and effectiveness of these programmes.

The role

This role is focused on conceiving, developing, delivering and improving key fundraising appeals and campaigns, targeting both prospects and existing Tearfund supporters. You’ll need to combine creativity with strong project management to lead cross-functional teams to deliver strong revenue results.  You’ll project manage and drive results on emergency appeals (rapid & slow onset) & campaigns (including our end of tax year, Christmas, Gift for Life and Poverty Cycle campaigns).  

Key tasks include:

• Devising the annual campaign and appeal strategy
• Analysing data to base campaigns on
• Amending lead qualification following the analysis of campaign data
• Making sure all campaigns and appeals fall within brand guidelines
• Preparing and implementing schedules for all campaigns and appeals
• Ensuring all campaigns and appeals stay within budget and timeframes
• Reporting on campaign KPI’s and overall return on investment

Ideally, you’ll have some or all of the following:

• A degree in Marketing, Communications or a related field
• 5+ years’ experience working in marketing communications or product management, including both direct mail and digital platforms
• Experience using CRM databases with an understanding of customer segmentation and customer experience
• Demonstrated success in the project management of multi-platform direct marketing campaigns or fundraising appeals
• An understanding of the role of advertising, PR and social media
• Ideally some experience with marketing automation, inbound marketing, content management, SEO and/or customer retention strategies
• Strong interpersonal skills
• Excellent oral and written communication skills
• A flexible approach to work and a willingness to get involved in all necessary department activities

This is a great opportunity to join a busy, talented and motivated team who are committed to continuous improvement.  The role is full-time with the potential for some flexibility.

To discuss the opportunity further please call Elke on 021802213 or to apply please send a cover letter and CV to [email protected]