Optimisation & Customer Insights Manager
Join a leading FS organisation as an Optimisation & Customer Insights Manager - Inner Suburbs location
Summary about this job
Digital & Search Marketing
Company: Hays Marketing
Location: Melbourne
Work type: Full Time
Salary: $130,000 Package
Phone: +61-7-6023-3685
Fax: +61-7-9251-4402
E-mail: n\a
Site: n\a
Detail information about job Optimisation & Customer Insights Manager. Terms and conditions vacancy
- Newly created role
- Take the lead on optimisation
- Work closely with senior business leaders
Join a leading FS organisation as an Optimisation & Customer Insights Manager - Inner Suburbs location
Your new company
My client, a leading financial services organisation, is seeking an Optimisation & Customer Insights Manager to join their team on a permanent basis. Based in Melbourne’s Inner Suburbs, this company is one of the country’s leading insurance providers.
Your new role
In this role, you will report to the Head of eCommerce and will be responsible for developing the customer journey through optimising customer experience across digital platforms. You will be tasked with the strategic planning and development of customer experience across multiple areas including content, navigation, page design and copy.
You will conduct market and competitor research on digital service and loyalty experiences and apply these insights to optimising future digital strategy. You will liaise with the wider business, informing them on the drop-out points, performance of campaigns and how to improve retention and acquisition. This role will require a hands-on approach from someone who is confident in setting up tags, running reporting and leading on optimisation processes
What you'll need to succeed
You will have a background in customer insights, optimisation and analytics. You are an expert user of Google Analytics and have a passion for delivering exceptional digital experience for customers.
You are analytical in your approach, and have experience developing customer journeys based on insights and reporting. You have experience conducting digital testing (A/B testing) and heat mapping.
Experience working in Financial Services or Retail will be highly regarded.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to Olivia Mercer.