Marketing Manager

Summary about this job

Detail information about job Marketing Manager. Terms and conditions vacancy

• Opportunity to work for an exciting brand in a fast paced industry
• Creative environment to use your B2C experience
• Opportunity to influence the customer experience across the customer journey

Subaru Australia is the exclusive Australian importer and distributor of vehicles manufactured by Subaru Japan.

Our mission is to help Australians do more and get more out of life. Whether you're travelling across the country, choosing your next Subaru or booking a service, we're here to make it easy and fun.

Subaru are in the business of removing obstacles for customers choosing, buying and owning a vehicle. It's what we 'do'.

• The imagination to create change and 'do' things differently.
• An independent can 'do' spirit that heroes drive and enthusiasm.
• And quality that underpins everything we 'do'.

We do the common things uncommonly well, rise to every challenge, solve problems and turn ideas into reality. It's how we help Australians do more and get more out of life.

Most importantly, it's not what we say we 'do', but what we 'do' that really matters.

Click here to see a cool clip about Subaru: https://www.youtube.com/watch?v=fUlqondiYIE

POSITION OVERVIEW:

This role is responsible for the development and execution of Subaru Australia's marketing strategy focussing on our brand platform, media planning, sponsorships and activations strategies, communications, and customer engagement activities in support of the business growth objectives. You will direct and lead the efforts and coordinate at strategic and tactical levels across all areas within the business.

The overarching goal is to seamlessly deliver relevant benefit driven brand messages, products, services and experiences which embody the Subaru ‘do' brand promise and brand values at every touch point across the entire customer path to purchase. Integration and collaboration with the customer journey team and assets is also critical to ensure all activity can be tracked and measured so continuous learning and optimisation can be achieved.

You will be a member of the Marketing Leadership team and make a significant contribution to the future strategic direction of the broader business.

Key responsibilities include:

• Brand Marketing vision and strategy
• Delivery of the communications for the customer experience in connection with Customer Journey Team
• Brand management
• Brand communications strategies
• Stakeholder management
• Budget Management

Requirements

To be successful in this role, you will need:

• 8 to 10 years experience
• Must have experience running a consumer focused brand and or portfolio
• B2C a must. B2B desirable
• Demonstrated creative flair and ability to judge marketing creative
• Experience in managing media plans & working with advertising and media agencies
• Demonstrated ability to think strategically about the business and apply marketing strategy and research insights to help plan and develop annual brand plans.
• Strong leadership skills and ability to mentor and manage a number of direct reports
• Posses sound business acumen
• Excellent communications skills
• Ability to develop a marketing culture of excellence in work and communications outcomes
• Ability to develop and maintain sound (healthy and open) relationships with our key marketing suppliers/partners to maximize value for Subaru Australia and the partner
• Ability to work closely with senior management team to achieve common goals